LC: Demonstrate how online ICT Projects for Social Change are uploaded, managed, and promoted for maximum audience impact CS_ICT11/12-ICTPT-IIm-q-r20
PROMOTION
¨A message issued in behalf of some
product, cause, idea, person or institution.
¨Encouragement of the progress, growth or
acceptance of something.
¨Publicity or marketing.
According to: Rebecca Dye (Social
Media Manager at First Direct)
12 different behaviors in social
media
1. THE ULTRAS
¤Check feeds dozens of times a day.
Happily, admit their obsession. (14% of FB users spend at least 2 hours a day
on the network)
2. THE DENIERS
¤Social media do not control their lives,
but gets anxious when unable to access networks. (20% of FB users would feel
anxious or isolated if they had to deactivate their accounts)
3. THE VIRGINS
¤Taking first tentative steps in social
media (19% of British people don’t use any social networks)
4. THE PEACOCKS
¤Popularity contest, high numbers of
followers, fans, likes and retweets. (1 out of 10 Twitter users want more
followers than friends)
5. THE LURKERS
¤Hiding in the shadows of cyberspace.
Watches what others are saying, but rarely (if ever) participate themselves.
(45% of FB users described themselves as “observers”)
6. THE RANTERS
¤Mock and mid in face-to-face
conversations. Highly opinionated online.
7. THE CHANGELINGS
¤Adopt completely new personality online
so no one knows their real identities.
8. THE GHOSTS
¤Creates anonymous profiles, for fear of
giving out personal information to strangers.
9. THE INFORMERS
¤Seek admiration by being the first to
share the latest trends with audiences.
10. THE APPROVAL SEEKERS
¤Constantly check feeds and timelines
after posting. Worry until people respond.
11. THE QUIZZERS
¤Asking question allow them to start
conversations.
12. THE DIPPERS
¤Access their pages infrequently, often
going days, or even weeks without
posting/interaction.
Dr. David Giles said:
¨Most people using social media will
display a combination of those personality types and they may be even behave
differently on FB and other Social Media networks.
No comments:
Post a Comment