ICT SOCIAL PROJECT PROMOTION

Lesson 13.2 DEMONSTRATE ICT PROJECT PROMOTION

LC: Demonstrate how online ICT Projects for Social Change are uploaded, managed, and promoted for maximum audience impact CS_ICT11/12-ICTPT-IIm-q-r20

PROMOTION

¨A message issued in behalf of some product, cause, idea, person or institution.

¨Encouragement of the progress, growth or acceptance of something.

¨Publicity or marketing.

According to: Rebecca Dye (Social Media Manager at First Direct)

12 different behaviors in social media

1. THE ULTRAS

¤Check feeds dozens of times a day. Happily, admit their obsession. (14% of FB users spend at least 2 hours a day on the network)

2. THE DENIERS

¤Social media do not control their lives, but gets anxious when unable to access networks. (20% of FB users would feel anxious or isolated if they had to deactivate their accounts)

3. THE VIRGINS

¤Taking first tentative steps in social media (19% of British people don’t use any social networks)

4. THE PEACOCKS

¤Popularity contest, high numbers of followers, fans, likes and retweets. (1 out of 10 Twitter users want more followers than friends)

5. THE LURKERS

¤Hiding in the shadows of cyberspace. Watches what others are saying, but rarely (if ever) participate themselves. (45% of FB users described themselves as “observers”)

6. THE RANTERS

¤Mock and mid in face-to-face conversations. Highly opinionated online.

7. THE CHANGELINGS

¤Adopt completely new personality online so no one knows their real identities.

8. THE GHOSTS

¤Creates anonymous profiles, for fear of giving out personal information to strangers.

9. THE INFORMERS

¤Seek admiration by being the first to share the latest trends with audiences.

10. THE APPROVAL SEEKERS

¤Constantly check feeds and timelines after posting. Worry until people respond.

11. THE QUIZZERS

¤Asking question allow them to start conversations.

12. THE DIPPERS

¤Access their pages infrequently, often going days, or  even weeks without posting/interaction.

Dr. David Giles said:

¨Most people using social media will display a combination of those personality types and they may be even behave differently on FB and other Social Media networks.