NATURE and ELEMENTS of COMMUNICATION

NATURE and ELEMENTS  of COMMUNICATION

What is Communication?

ETYMOLOGY

Communication came from the Latin words "Communis" (noun) and "Communicare" (verb) which means to be in common, commonality or connection.

“Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states.”                       

                          Julia Scherba de Valenzuela

Ø “ the act or instance of transmitting either information or a verbal or written message

 Ø “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior”                                      Merriam-Webster

“the exchange of thoughts, messages, or information, as by speech, signals, writing,”

                                               free dictionary.com

“the act of conveying information for the purpose of creating a shared understanding”                                                                         communication.com

COMMUNICATION PROCESS & models 

COMMUNICATION PROCESS - the systematic flow of steps that we follow in order to achieve effective and successful communication.

THREE MODELS OF COMMUNICATION 

1. LINEAR MODEL

Ø shows a straight path of relaying information

Ønoise is a barrier to effective communication

Ø proposed by Aristotle

Ø later modified by David Berlo, communications professor and author.

2. INTERACTIVE MODEL

Ø introduced by Wilbur Schramm, mass comm expert

Ømessage originates from 2 sources: the message from sender and the feedback from receiver

Ø  shows communication as a

     give-take-give interaction

3. TRANSACTIONAL MODEL

Ø shows communication as occurring continuously and simultaneously between or among people

Ø shows communication as a two-way process.