Friday, June 7, 2019

Creative Language: Emotional and Intellectual Language

Comprehensive List of Emotional Vs Intellectual Words as Creative Language



In order to write ad copy that triggers your readers' internal reactions, you must learn how to use emotional words. Since writing is really just a play of words, why not use those words that will trigger or excite something inside your reader that will make him want to reaction to your writing!
Intellectual or technical words, on the other hand, may get your point across but the effect is not the same. Therefore, as a general rule replace intellectual words with emotional words and you'll sell more because you'll trigger an emotional response.
The following list will help you to choose those words that will create a reaction in your reader when reading your ad copy. This list contains two columns of words. The first column shows the emotional word while the second shows the intellectual word that you should avoid in your ad copy. Use this list when creating your ads and you will be surprised at the results!



Intellectual Word

accelerate
accolade
additionally
aid
allow
anecdote
anticipate
assault
astute
at an end
attractive
avid
beneficial
challenge
circular
combat
completed
concerned
concerning
construct
contact you
container
courageous
damage, harm
demise
desire
difficult
diminutive
dine
discern, perceive
disclose
donate
elderly
exceptional
experiment
facilitate
famished
fatigued
fearful
fidelity
firearm,fire,ammunition
for
fortunate
futile
garment
gratification
haste, hasten
huge
humorous, amusing
ill
immediately
inform
intelligent
I regret
is provided with
jesting
large
learn
manufacture
must
needn't be
notion
nude
observed
obstinate
omit
perhaps
peril
perspiration
pharmaceuticals
pleased
posterior
preserve
prevent
purchase
propitious
receive
request
reply
return it
select
service
should you decide
soiled
solve
steed
stodgy
stomach
strike
subsequent to
sufficient
superior to
tardy
terminate
tidings
utilize
wealthy
we would like to
worldwide
youthful
Emotional Word

speedup
applause
there's more
help
let
joke
expect
beat up
smart
over
good looking
eager
good for
dare
round
fight
finished
worried
about
build
write you
bag, bottle, jar
brave
hurt
death
hope
tough
small
eat
see
explain
give
old
marvelous
test
ease
hungry
tired
afraid
faithfulness
gun, shoot, bullets
because
lucky
hopeless
dress, suit
enjoyment
hurry
giant
funny
sick
right now
tell
bright
I'm sorry
has
kidding
gig
find out
make
has to
doesn't have to be
ideal
naked
seen
stubborn
leave out
maybe
danger
sweat
medicine
happy
rear
save
stop
buy
favorable
get
asked for
answer
send it back
pick
take care of
if you decide
dirty
find the answer to
horse
dull
belly
hit
since
enough
better than
late
end
news
use
rich
we want to
in the world
young


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