THEORY #3 STAKEHOLDER THEORY

MODERN Organization theory#3

WHY NEEDS OF OTHER PEOPLE, THE GOVERNMENT OR THE COMMUNITY MUST BE SATISFIED BY THE ORGANIZATION?


ANSWER: THEY ARE INDIRECT PART OF THE ORGANIZATION. FOR MARKETING PURPOSES. FOR PROFIT.

3.STAKEHOLDER THEORY

- focus on the needs of various stakeholders of the organization.

•Integration to different stakeholders must be enhanced thru links and collaboration 

    or by individual representatives.

just for facts:

•STAKEHOLDER-a person or entity who interacts with a business.

•INTERNAL STAKEHOLDERS-BOD, top management, and employees.

•EXTERNAL STAKEHOLDERS-customers, suppliers, regulators, financial providers, the 

                                               competitors, the government, and media.

•Stakeholder Theory = CSR (Corporate Social Responsibility)

  By Archie Caroll, Univ. of Georgia in 1991

The Four Levels of CSR by Caroll 1991

Case application of ST to business: Jollibee Group Foundation

Their award-winning CSR practices (2014)

They help marginal communities

Focus on the highest level of CSR

REFLECTION:

Can CSR practices of companies be also classified as part of the companies' 

marketing strategies? Why do you say so?